“Innovating products demanded by the times through analog

core technologies and”Monozukuri”manufacturing capabilities



Maxell will accelerate expansion in the three key growth areas through our capabilities to develop preeminently unique technologies and products to steadily accomplish the Medium-term Management Plan

Growth areas set out under management strategy



 Contributions to the Motorized Society

FOCUS 1    Contributing to better fuel efficiency

Developing and supplying the high durability batteries essential for TPMS (Tire Pressure Monitoring System)

Stable operation of vehicle-mounted electronic components for use in harsh environments

FOCUS 2    Supporting safe driving

Developing and supplying the lens units for the in-car cameras essential for automobile sensing and view

Global expansion of high-performance lens units for in-car cameras that achieve a compact, lightweight, high resolution, and high durability product.